New research shows visits and revenue continued to rise; now $42 billion industry
COLUMBUS, Ohio -- TourismOhio today released 2015 data showing continued tourism growth and underscoring the industry’s significance as an economic driver for the state.
During 2015, Ohio saw an estimated 207 million visits, an increase of 7 million from 2014. Of those 207 million total trips, 41 million were overnight trips in Ohio last year. Research shows that overnight visitors spend, on average, more than three times the amount spent per day by daytrip visitors ($110 for daytrips vs. $354 for overnight trips).
More visits to Ohio have also yielded more spending in the state. Direct visitor spending in 2015 was estimated at $33 billion, $2 billion more than the previous year. The increase in visitor spending generated approximately $42 billion in sales, up from $40 billion in 2014.
Additionally, tourism-related jobs are on the rise. In 2015, tourism supported about 420,000 Ohio jobs, an increase of 8,000 jobs from 2014.
“We look forward to continuing to build momentum and turn heads to Ohio as a tourism destination this year,” said Mary Cusick, director of TourismOhio. “We are working with our tourism industry partners to complement their marketing efforts and amplify the Ohio brand as well.”
The research, conducted by Longwoods International and Tourism Economics, allows TourismOhio to track industry performance and gauge visitor trends for the purpose of marketing Ohio’s distinct travel assets.
TourismOhio, operating within the state of Ohio’s Development Services Agency, works to ensure Ohio is positioned as a destination of choice, enriching lives through authentic travel experiences. The branding Ohio. Find It Here. supports Ohio’s $42 billion tourism industry. For more, visit Ohio.org/media.