Paid Advertising in 2017

Television is just one place you’ll find the brand advertised throughout the summer and early fall – other core advertising support includes digital advertising, connected TV, paid search, print and social media.

Co-op advertising runs in tandem with core advertising support and includes paid search, digital, eBlasts, Pandora radio, print and brochure distribution. Both the core and co-op advertising programs provide consistent, year-long messaging for Ohio. Find It Here. 

Many co-op partners recently participated in the newspaper insert, which dropped in local Sunday papers in our region on May 7 to approximately one million households, and the May/June issue of Midwest Living which is currently on newsstands and delivered to approximately 400K subscribers. To view a copy of the newspaper insert click here and to view a copy of the Midwest Living insert click here.

The media flow chart below reflects the advertising tactics and flighting of the core and co-op media plans through Labor Day.