TourismOhio Co-Op Advertising Program

The 2019 TourismOhio Co-Op Program presentation is now available. Please click here to view the presentation.

Program Overview

The TourismOhio Co-Op Advertising Program provides tourism industry members the opportunity to purchase advertising such as digital, paid search, streaming radio, etc. that has been vetted by our media experts at Marcus Thomas, and which deliver upon the target segments and markets most relevant to your business or entity.

Participating in the Co-Op Program is a great way to grow your advertising budget for FREE!  TourismOhio will match each dollar you invest in the co-op, up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising. 

An essential component of TourismOhio’s success is partnering with the tourism industry to pool our collective resources to maximize our media buys as we go to market together and amplify the voice of Ohio.

Who is Eligible for the Co-Op Program?

The TourismOhio Co-op is available to all Ohio organizations that contribute to a healthy tourism economy—from CVBs to non-profits, lodging, cultural attractions, festivals, events, and more. 

Media experts at Marcus Thomas will help you design a comprehensive, multi-touchpoint strategy in your target markets with matching funds.

Key Dates

Registration and selection of advertising remains open until late November, with the co-op advertising program commencing in January. Dates and announcements are communicated in BuckeyeLine beginning mid-summer. Click here to register for BuckeyeLine if you’re not presently registered

 

2019 Advertising Selection Period

  • Opens: Friday, October 5
  • Closes: Monday, December 17

 

ADVERTISING OPPORTUNITIES:

  • NEW! Captive Rich Media Ad Unit
  • NEW! Facebook Event Promotion Ad
  • NEW! Facebook Lead-Gen Ad
  • NEW! Pandora Mobile Welcome Interstitial
  • NEW! Influencer and Storytelling
  • Paid Social (Facebook)
  • Custom Photography
  • Video Content Creation
  • Custom Photography
  • Paid Search
  • Digital (Display, Native, Video)
  • Pandora Radio
  • Travel Spike eBlasts
  • Consumer Print (Midwest Living, Parents Magazine)
  • Trade Print (Group Tour, Student Group Tour)

 

PROGRAM BENEFITS:

  • Double your advertising dollars
  • Equal access to funding
  • Easily reserve matching funds
  • Specify your target audience
  • Pick your flight times
  • Track your campaign results

 

Take advantage of the tangible benefits the co-op program can have for your business.
“Three years ago, we worked with our partners at Cedar Point and the Rock & Roll Hall of Fame to create a combo pass that includes tickets to each of our attractions. Collectively we used the TourismOhio Co-Op Program to leverage their reach and double our advertising spend for this initiative. As a result, we have seen year-over-year growth in sales of the combo pass. I would definitely recommend utilizing the TourismOhio Co-Op Program whether you have a small or large advertising budget.” – Brock Richards / Vice President, Sales & Marketing / Pro Football Hall of Fame