Advertising Co-ops

An essential component of TourismOhio’s success is establishing and marketing private-sector partnerships. These partnerships have a proven track record of developing and funding effective advertising campaigns that encourage travel within Ohio’s borders and promote tourism within the entire Midwestern region.

The co-op features a variety of advertising opportunities and a wide range of budgets to benefit organizations of all sizes.

Please contact Lauren Seckel, TourismOhio Marketing Manager, 614.387.1498, if you have questions or would like to participate in our co-op marketing opportunities.

2018 Co-Op

Participating in the co-op program is a great way to grow your advertising budget for FREE!  For every dollar you invest in the co-op, TourismOhio will match dollar-for-dollar up to $25,000! 

The 2018 TourismOhio Co-Op Advertising Program is available to all Ohio organizations that contribute to a healthy tourism economy—from CVB’s to non-profits, to lodging, cultural attractions, festivals, events, and more. The co-op features a variety of advertising opportunities and a wide range of budgets to benefit organizations of all sizes. The advertising opportunities have been vetted by our media partner experts at Marcus Thomas, and deliver upon our target segments. By pooling our collective resources to leverage the buy we’re able to amplify the voice of Ohio as we go to market together.  

Key Dates & Information:

Registration opens: Wednesday, September 27, 2017
Registration closes: Friday, December 15, 2017

Click here to register and make your advertising selections.

Click here for a copy of the 2018 co-op presentation.

 

Advertising Opportunities:

  • NEW! Storytelling Development & Distribution
  • NEW! Custom Photography for Your Destination
  • New! Video Content Creation
  • Consumer Print: Midwest Living, Family Fun, Newspaper Insert
  • Trade Print: Group Tour, Student Group Tour
  • Paid Search
  • Digital Advertising
  • Paid Social
  • Pandora Radio
  • eBlasts

 

Take advantage of the tangible benefits the co-op program can have for your business.
“As part of Castaway Bay’s media mix, our dollar works harder in the TourismOhio SEM program. Over the last three years, our cost-per-acquisition (CPA) metric has decreased every year in the program, affording us the flexibility to add new media to our expanding marketing plans. We would recommend budgets both big and small for any size brand that’s looking to test, iterate and see results with the TourismOhio SEM program.” — Tyler Adams - Director, Resort Marketing & Sales Cedar Point