Advertising Co-ops

An essential component of TourismOhio’s success is establishing and marketing private-sector partnerships. These partnerships have a proven track record of developing and funding effective advertising campaigns that encourage travel within Ohio’s borders and promote tourism within the entire Midwestern region.

The co-op features a variety of advertising opportunities and a wide range of budgets to benefit organizations of all sizes.

Please contact Lauren Seckel, TourismOhio Marketing Manager, 614.387.1498, if you have questions or would like to participate in our co-op marketing opportunities.

2017 Co-Op Advertising Opportunities

Participating in the co-op program is a great way to grow your advertising budget for FREE!  For every dollar you invest in the co-op, TourismOhio will match dollar-for-dollar up to $25,000!  The 2017 TourismOhio Co-Op Advertising Program is available to all Ohio organizations that benefit from a healthy tourism economy—from CVB’s to non-profits, to lodging, cultural attractions, festivals, events, and more.  The co-op features a variety of advertising opportunities, including print, digital, search, Pandora radio, brochure distribution, etc. and a wide range of budgets to benefit organizations of all sizes.  The advertising opportunities have been vetted by our media partner experts at Marcus Thomas, and deliver upon our target segments.  By pooling our collective resources to leverage the buy we’re able to amplify the voice of Ohio as we go to market together.  

  • For a condensed version of our 2017 Co-op Advertising Program presentation click here.

  • For answers to the questions asked during the webinars and in-person meeting click here.

    Take advantage of the tangible benefits the co-op program can have for your business.  For instance, during 2016 a resort in northwest Ohio dramatically lowered their cost-per-acquisition by participating in the co-op paid search advertising opportunity.  Prior to participating the resort paid $350 per acquisition.  The co-op search campaign lowered their cost to just $50 per acquisition and generated over 200 bookings in the first two months!

 

The Co-Op Digital Reporting Webinar: How to Read and Use Your Co-Op Metrics Report

In this webinar, we explained how SEM and digital media campaigns can turn heads to your destination, how your SEM and digital campaigns are managed, and most importantly, how to read your monthly report and put it to work to improve results.

  • For a copy of the presentation covered during the meeting click here.